S’More Begins Roll Out in New York City

S’More, the new slow dating app founded by Chappy’s former Managing Director Adam Cohen-Aslatei, has been launched for the first time in New York City, Washington DC and Boston.

The product is designed to put personality ahead of looks, with profile pictures and social media accounts only being revealed after the app’s algorithm ascertains a meaningful conversation has taken place.

While taking part in an interview with Cheddar, Cohen-Aslatei assured that the app is not reading what is being said, but instead measures to see if the interactions are positive.

S’More requires every single user to undergo selfie verification before they can use the service, something that is only optional on a lot of other mainstream apps. 

He admitted that this extra step could initially put people off joining, but he believes having a quality user base full of real profiles is more beneficial to the brand. There is also a publicly visible score, based upon reviews from other users, that shows how the person behaves on the app. 

Speaking to Cheddar, Cohen-Aslatei explained: “[S’More is] not about swiping but we’re about getting to know someone before deciding if you like them and before you see them. 

“The more that you interact with someone and the more you chat with them, the more their profile photos unblur and their private and visual content unlocks.”

He left his position at Chappy, Bumble’s dating app for gay men, because he wanted to work on a product that was available for everyone, no matter their gender or sexuality.

S’More has already secured a total of $1.1 million in seed funding from a number of investors, including the founder of Social Discovery Ventures Dmitry Volkov.

Watch the full interview here.