S’More has teamed up with ‘nate’, a new artificial intelligence shopping app, to hand out 150,000 gifts in the run up to Valentine’s Day.
Users of the anti-superficial dating app are being invited to follow a curated self-care themed list designed to pamper them. They are then eligible for one present each, including beauty products, luxury chocolates, motivational books and much more.
Also involved in the giveaway are Bravo reality TV stars D’Andra Simmons, Carl Radke and Raza Farahan, who are all including products from their own ranges.
Adam Cohen Aslatei, CEO of S’More, explained in a statement: “We could not be more excited to partner with nate on this amazing project to reclaim Valentine’s Day for singles.
“Many singles hate Valentine’s Day, and COVID has added an extra layer of frustration this year, so we decided that it’s about time singles celebrate and use the holiday as a way to get ready for love!”
The promotion kicked off on 3rd February with over 1,000 gifts given out on the first day and that figure has continued to quickly increase over the past week.
S’More closed a $2.1 million funding round at the end of January and also announced that it was working on its own unscripted dating show.
Cohen Aslatei will be joining GDI for this month’s Virtual Third Thursday webinar, where he will talk about why his platform doesn’t immediately display profile pictures and how dating platforms are expanding into other media forms.
Find out more here.