S’More Launches Profile Enhancement to Improve Personalisation And Interactivity
S’More, the world’s first anti-superficial dating app, connecting people based on content instead of headshots, has announced the launch of a new app interface with redesigned profiles, navigation, and discovery features.
The new features have been created to drive even greater engagement, conversations, and organic discovery. The updates are already generating significant interest, with S’More becoming one of the Top 5 for recommended dating apps in the Apple app store.
S’More’s new profiles feature autoplay music, voice responses, and cover photos. The app also now shows exactly what criteria people matched on, and then lets them start an instant chat. S’More has also redesigned the photo reveal mechanic, adding a pie chart over profile photos. The more a person chats, the more slices are removed, slowly revealing their profile photo.
S’More reported a 50% increase in profiles views, 10% increase in retention, a 35% increase in video views, and a 1.6x increase of time on-app since launch. Profiles will be further enhanced with custom maps, Twitter feeds, and integrations with IMDB, and Spotify to help showcase further individuality.
S’More has updated the popular “Entertainment” tab, allowing users to easily view exclusive celebrity dating videos; comment, like, and share videos directly to their social media. 82% of users watch videos, and watching videos leads to more profile discovery, 2x longer chats, and lower churn.
Finally, the app updated its activity section providing additional information on exactly how people are viewing and interacting with profile content. S’More will be launching even more discovery features including custom and interactive onboarding, and ephemeral chat rooms later this year.
Adam Cohen Aslatei, CEO of S’More said: “S’More has become a true discovery platform powered by content. Singles, especially Gen-Zers, are looking for more robust ways to meet someone new. Making dating decisions based simply on a headshot is no longer resonating. S’More transforms dating into an immersive discovery experience whereby people meet organically and on their own terms, and while consuming exciting content.”
