SNAP Interactive is working with investor relations specialists MZ Group to create a new investor relations and financial communications strategy.
The program will see MZ Group develop a “comprehensive capital markets strategy” to help increase SNAP’s visibility among investors.
The global independent investor relations and corporate communications firm will be focusing on SNAP’s live video technology, its large freemium and premium user base, as well as the recent launches of its R&D incubator Innovation Lab and new senior dating platform 50more.
President of MZ Group North America, Ted Haberfield, said: “MZ Group is happy to partner with a technology innovator like SNAP.
“SNAP’s comprehensive video platform offering combined with its broad product portfolio and solid user base is something that MZ Group admires greatly and is excited to work with.
“The growth and adoption of the live video sector is truly a disruptor and should set the table for an exciting future at the Company.”
Founded in 1999, MZ Group has over 300 employees serving 530 clients in eleven countries, with offices in New York, Chicago, San Diego, Austin, Vancouver, Hong Kong, Taipei, and São Paulo.
SNAP’s CEO, Alex Harrington said: “MZ Group provides the reach and established track record we need to develop relationships with the retail and institutional investors who are seeking quality companies with notable growth potential.
“The timing is right for increased communications with the investing public and we are confident that prospective investors and analysts will recognize our potential to create shareholder value as we continue to execute upon our growth plans.”
In March, SNAP Interactive gave a picture of its post-merger status with the release of its 2016 financial report.
Check out the report here.