Snapchat Announces Plans to Test Unskippable Six-Second Ads

Snapchat’s parent company Snap Inc. is experimenting with new ways to generate revenue, one of which is a new video format.

The platform is starting to test a six-second ads called “Commercials”, which users will not be able to skip.

The test is scheduled to start in the middle of next month. The clips will appear in shows, but not in personal stories or the Discover news section.

Sources told The Verge that the test is an attempt to see how many ads users will be able to tolerate.

The “Commercials” are expected to consist of high-quality ads from top companies, presumably coming at a high price.

Snap recently received backlash for its recent Snapchat redesign, with many users signing a petition encouraging them to change it back.