ExoClick is a leading online traffic network that helps advertisers and publishers to convert and monetize their content. It has a particularly large footprint in the online dating industry, sending billions of impressions to dating brands and their affiliates.
To support this, the team recently produced ‘The Ultimate Guide to Dating’, a comprehensive document that is full of business intelligence stats, optimisation techniques, creative ideas and valuable tips from a number of experts.
The guide is completely free to download and can help everyone from executives at established dating companies, to aspiring entrepreneurs working on their first startups.
It covers each of the three main traffic sources in individual detail: Email Clicks, Members Area and Free Content Clicks.
Co-author Zara Mankoo appeared on The GDI Podcast to highlight some of the most important pieces of information, explain how video has changed the way advertisers need to operate and let everyone know why they need to check it out!
The GDI Podcast is sponsored by RealMe. Safety Through Trust. Find out more at TheRealMe.com/dating.
Listen now on Spotify, Apple Podcasts and SoundCloud.