The Meet Group has started to globally roll out its new ‘Battles’ feature on the MeetMe and Skout platforms.
The mode will see two streamers rival each other in short competitions, where they show off their talents to the audience.
The viewers vote for their favourite performance by donating virtual gifts during the battle period, which lasts just a few minutes. At the end of the event, the streamer that received the most gifts will be crowned the winner.
‘Battles’ was first announced in August as part of the company’s Q2 Financial Report.
The Meet Group’s CEO Geoff Cook said in a statement: “Battles brings an exciting competitive dynamic to Live, and we are thrilled to bring this new feature to our users.
“We are always seeking novel ways to deliver meaningful connections. We believe Battles will enable connection around talent. We believe it also has the potential to incent viewers to give more gifts to streamers, which is primarily how we monetize video today.”
He then noted that the ‘Battles’ format has already been very popular on Asian livestreaming platforms.
Another new feature called ‘Levels’ was also announced as part of the press release and is scheduled to be launched early next year.
Cook revealed: “We expect to bring Levels to the platform in the first half of 2019. We believe Levels adds a gamification element to Live by establishing aspirational ranks for users and exclusive benefits to unlock.
“We expect Levels to contribute to increasing user engagement, as streamers and gifters strive to reach higher levels while competing with their fellow users for top recognition.”
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