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This Great Infographic Reveals The Best Ways To Target Each Generation On Social Media

Social Media

A great infographic by WebpageFX looks at social media usage and the best ways to target each generation.

WebpageFX explains that currently, there is a whopping 2.3bn active social media users worldwide.

And with a massive 91% of retail brands using at least two social media platforms, it seems like a popular and effective way to engage customers.

However, knowing exactly how to target a chosen audience can be daunting, especially as each generation uses social media differently.

WebpageFX explains that Generation Z (aged 13-19) in the USA represents the purchasing power of a whopping $44bn per year.

However, with an average attention span of eight seconds, it might be difficult to draw them in.

WebpageFX says that 33% of Generation Z would like brands to contact them via email, and 32% named Instagram as their social media platform of choice.

This said, the generation seems to be jumping ship when it comes to Facebook, with 25% aged 13-17 having left the site in 2014.

Social Media

However, when it comes to Millennials (aged 20-35), WebpageFX found that a huge 87% are still using Facebook, and interestingly 43% also said they would want brands to contact them via email.

Perhaps more concerning for businesses is the finding that Millennials find user-generated content 50% more reliable and 35% more memorable than branded content.

As for Generation X (aged 36-49), a large number tend to use Pinterest, with a whopping 36% of all pinners aged between 30-44.

And 48% of this generation were found to be on Twitter – however, less than half of this figure are actually active users.

The infographic also explains that just 8% of Generation X actively use Instagram.

Social Media

Finally, Baby Boomers (50-65) were found to have access to 70% of US disposable income, however just 54% own a smartphone.

This said, 84% of the generation has a Facebook account and 41% are on Pinterest.

And encouragingly, 58% of Baby Boomers will visit a company’s website after seeing the brand on social media.

To see the full infographic please click here.

Emma Woodley

Emma is a reporter at Global Dating Insights. Originally from Surrey, she has studied Communication and Media at Bournemouth University and The University of Central Florida. She enjoys socialising with friends, exploring new places and can often be found with her nose in a book.

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