Last week, dating consultancy Three Day Rule closed a $1.2m Series A funding round led by a Texas venture capital firm.
The Los Angeles-based matchmaking service raised $650,000 from venture firm DAN Fund LLC and a further $550,000 from a number of other investors.
According to the firm, Three Day Rule meets the criteria for the type of startups they are looking to invest in, generating at least $50,000 in reoccurring revenue or $100,000 in non-reoccurring revenue.
Speaking about the investment, co-manager of the DAN Fund Sammy Abdullah said: “They have fantastic growth, growing profitability, are capital-efficient and have an outstanding CEO.
“The fact that they have a large investor in the dating space gives us confidence.”
Founded in 2013, Three Day Rule is comprised of 20 personal matchmakers across seven US cities – San Francisco, Philadelphia, New York City, Washington, D.C., Boston, Chicago and its native Los Angeles.
On joining, clients are required to take part in a three minute-long quiz, after which they are assigned to one of the company’s matchmakers.
Matchmakers can then use its own database – compiled of people who have signed up for free – and the user bases of other IAC-owned dating companies, as well as those of JDate & ChristianMingle, to search for matches for each of their clients.
Led by CEO Talia Goldstein, the consultancy is backed by IAC, the parent company of public dating group The Match Group, and acts as The Match Group’s single provider of personalised matchmaking services.
And in 2014, Match.com led a $1.25m investment round in the company.
Its latest Series A funding will be used to boost its marketing and achieve an annual profit in 2016.
Visit the company’s site here.