TikTok has shared a look back at the growing influence of the platform as a commerce and promotional channel, by highlighting some of the key brand-lead trends of the year, to help provide some guidance as to what might work for other TikTok marketing approaches.
There’s little doubt that many brands will be looking to utilise TikTok’s growing platform in 2022. According to estimates from App Annie, TikTok will reach 1.5 billion users next year, which would make it the second-biggest social media platform in the world, trailing only Facebook. And that’s without India, where TikTok is banned, and where Facebook has some 349 million users.
The key trend that TikTok noted was the growth and influence of the platform as a brand and product awareness driver: “The impact of #TikTokMadeMeBuyIt, the hashtag with 7B+ views, and the movement clearing shelves across the nation, extends far beyond the platform – to bookstores, coffee shops, TV commercials, and everywhere else. When products became beloved by the community, brands continued to show up to amplify these same #TikTokMadeMeBuyIt moments that had the entire community talking and shopping this year.”
Read the full trends report here.