At the weekend, Tinder teamed up with HaikuJAM to celebrate this year’s International Haiku Poetry Day.
The dating app’s operations in India collaborated with the London-based haiku app to encourage singles to submit their own poems about love, with the winners getting their efforts published in a special poetry book for amateur writers.
Yesterday, entrants were asked to download HaikuJAM on Android and iOS and submit their own haiku poems.
Hopeful entrants were also able to use HaikuJAM to accompany their efforts with images, in order to create “photo-stories” representing the words in their poem.
Throughout the day, the entries were viewable here, with many also being shared on Facebook and Twitter with the hashtag #InternationalHaikuDay.
On submission, each poem was also entered into a contest, with the winners getting a selection of Tinder merchandise.
In addition, Tinder and HaikuJAM will also be publishing the best entries in a forthcoming Haiku poetry book.
Speaking about the collaboration, Taru Kapoor, Head of Tinder India said: “HaikuJAM provides an amazing platform for users to creatively collaborate and create little masterpieces together.
“Tinder is thrilled to participate with this growing community bound together by shared love for words and writing.”
She added: “At Tinder, we have always worked towards facilitating meaningful connections by making it easier to meet new, like-minded people.
“Poetry is the language of love and this partnership is a great opportunity for us to bring together haiku lovers to express themselves in their own unique style.”
Find out more here.