Tinder has announced it will begin broadcasting its interactive video series in international markets on Saturday, 12th September.
‘Swipe Night’ was first shown to US members last October and plans were in place to distribute it internationally in March. However, as the COVID-19 outbreak became more severe, Tinder executives believed the show’s apocalyptic themes would be inappropriate in the changing climate.
With normal dating practices starting to resume, it’s hoped that ‘Swipe Night’ will give singles an exciting new way to connect, while also staying at home where possible.
The ‘choose-your-own-adventure’ style means each viewer will have a seemingly unique viewing experience. Tinder will give users an opportunity to connect with others who made similar decisions, once the episode has concluded.
According to TechCrunch, Tinder’s new CEO Jim Lanzone said in a statement: “When lockdowns began, we saw an immediate increase in our members’ engagement on Tinder, so we know we play an important role in their stay-at-home experience.
“While the global health crisis continues, we believe ‘Swipe Night’ can bring a welcome change of pace to our members around the world.”
The show will come with local language subtitles in select Asian markets, including South Korea, Japan, Thailand and Indonesia.
‘Swipe Night’ was a resounding success in the US as the number of matches increased by more than a quarter compared to normal Sundays. A second series was due to be released this Summer, but filming was postponed during the pandemic.
Elsewhere in the US, Tinder has introduced in-app promotional cards to make sure its Gen Z community is registered to vote. Swiping right on the cards will direct the individual to online resources where they can check their registration status.
While the dating app is encouraging open discussions about politics, it’s also warned that anyone using the platform for phone-banking or virtual door-knocking.
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