Tinder usage, as measured by Facebook logins, has risen to a summer high in recent weeks.
The high engagement places the app third for logins, behind the music streaming service Spotify and the mobile game Candy Crush Saga.
Many dating apps see a rise in usage in late autumn, traditionally known as ‘cuffing season’, when singles look to find a partner for the winter. This spike comes earlier, however, and its causes are not clear.
The World Cup may be one factor – matches have reportedly increased 66% in Russia during the tournament, while right swipes have increased over 40%.
There was also a 24% increase in users “Passporting” to Russia, FourFourTwo reported in June.
One Seeking Alpha analyst suggested this week that Tinder’s new features, including Loops and Places, will to help drive engagement across the rest of 2018.
Tinder Picks, its recently introduced curated matching feature for Gold subscribers, may also help to add value for users.
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