Mobile dating giant Tinder is set to be the headline sponsor of Cosmopolitan’s upcoming Bachelor of the Year Awards.
Men on Tinder will be able to nominate themselves by adding #TinderForCosmoBachelorOfTheYear to their profile on the dating app, and they will be automatically included in the competition.
After this, Tinder will calculate the total number of right swipes each of these profiles receive and send the top 300 to Cosmopolitan’s judging panel.
The shortlist is then whittled down to a top 30, which will be posted on the Cosmopolitan website where readers can vote for the winner.
This is the 30th year the competition has been held, and this year the nomination process is being exclusively run through the Match Group-owned dating app, Cosmopolitan owner Bauer Media announced last week.
Speaking about the competition, Tinder’s VP of Global Communications & Branding, Rosette Pambakian, said: “Australia is one of our biggest markets so it makes perfect sense for our app to be the exclusive nomination platform for Cosmopolitan’s Bachelor of the Year awards.
“This is the first major media partnership we’ve carried out in Australia, and it’s our way of thanking our awesome Australian female users for their love for Tinder — and spicing up their swiping action in the process.”
Tinder users can nominate themselves over a five month period between 28th August and 5th October, and Tinder is adding branded profile cards to the app to educate male and female users about the nomination and voting process.
The partnership also includes digital, print, social and event collaborations, and will be backed by a national PR campaign.
Claire Askew, Editor of Cosmopolitan said: “The Bachelor of the Year is one of the most recognisable magazine properties in Australia and I’m delighted Cosmopolitan will continue that legacy for its 30th anniversary.
“It is an iconic brand and the partnership with Tinder promises to make this year’s competition the biggest and best yet.”
Read more about the competition here.