Tinder Hires PR Agency For Gen Z Campaign in France and Germany

PR agency JIN has won a brief for Tinder to help the dating app with media relations in two European countries. The campaign will target young people in France and Germany and focus on “how to be in Gen Z’s lives.”

JIN co-founder and CEO Edouard Fillias said to PR Week: “We believe apps like Tinder play a positive role in people’s lives; improving relationships and providing a great example of how technology can provide profoundly human experiences. We are proud to be part of this incredible brand’s story.”

The PR company will help with Tinder’s social media in Germany throughout this year as well.

It has also won contracts for the Bluebell Group, a luxury goods distributor, pharmaceutical company Laboratoires Expanscience and Laudavie, a natural remedies company.

The agency has offices in London, Paris, Berlin, Hamburg and New York and over 100 clients. JIN’s revenues grew by 30%, and it had an 80% client renewal rate in 2019, according to the company.

Last year, Tinder successfully campaigned for the introduction of emojis portraying interracial couples, after it was found the number of mixed-race relationships has grown significantly since the app was launched.

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