Tinder India Employs New Director of Marketing

Tinder India has employed a brand new director of marketing. Rajeev Roy joins the branch of the multinational dating app with more than 14 years of experience.

His previous employment has seen him work as a marketing manager for Uber, before moving on to head the BBH Content Studio at BBH India.

He was then a brand strategy, design and communication consultant for six years, collaborating with independent agencies as a freelance pitch consultant on brands like Siemens, Airtel Payment Banks and Nokia.

Roy most recently worked as a strategic planning consultant for Wieden+Kennedy, an independent advertising agency that helped OkCupid launch its controversial DTF campaign.

In an interview with with Afaqs, Roy discussed some of the most important lessons he’s learnt during his years of experience.

He explained: “The answer doesn’t lie in an ad. 360-degree is a waste of media money. Listen to your elders – they know more than you can imagine.

“Your CFO is more important than you realise. Never forget the person who helps you make your coffee. Choose an office where you challenge each other often, and resolve it with a joke, or over a drink, more often than not.”

In October, Tinder India entered a creative partnership with agency Leo Burnett to work on the majority of its marketing efforts moving forwards.

Read more here.