Today is International Women’s Day and to mark it, Tinder is donating $250,000 to charity.
This year, International Women’s Day is encouraging people to help close the gender gap by challenging gender bias, inequality and violence, as well as celebrating women’s achievements, advancement and education.
A number of huge organisations are taking part in the day’s efforts, and this year Tinder has decided to follow suit by launching #FundHerCause in association with Pledgling.com.
Tinder’s VP of Communications and Branding, Rosette Pambakian, explains: “The goal of this campaign is to have a significant impact on women of all ages worldwide, which is the benefit of working with so many incredible women’s organisations.
“We believe that Millennial women will participate most in the #FundHerCause initiative because this group has proven that they want to be part of meaningful social action and the overall conversation through participation in female empowerment movements like the recent women’s marches.
“Tinder understands the importance of this female narrative in all aspects of life and wants the #FundHerCause campaign to serve as another way for women to have their voices heard with a direct impact on other women around the globe.”
With #FundHerCause, Tinder is giving away $250,000 for people to donate to one of 12 women’s charities.
Taking part is simple: the dating company is calling on people to tweet @Tinder, stating a cause or charity they are particularly passionate about.
Tinder will then send them a special code, which will enable the person to access a $100 donation and then choose which women’s charity to send the money to.
Pambakian said: “In celebration of International Women’s Day, Tinder is empowering women to donate money to causes they care about during the #FundHerCause campaign.
“For that reason, we wanted to ensure the organisations covered a wide variety of female-centric causes, like women and girls’ empowerment, education, health, domestic violence prevention and more.”
I'm sending this tweet so that @Tinder will donate $100 to @Translifeline. You can too! #FundHerCause https://t.co/JkkHd4VfYF pic.twitter.com/hCy20FMoux
— kate wadkins (@kwadkins) March 7, 2017
Tinder isn’t the only app contributing to the International Women’s Day efforts.
It was announced earlier this week that fellow dating app Happn is teaming up with the Mettez du Rouge movement, asking its male users in Canada, France and the US to stand against sexual violence by sharing photos of themselves wearing red lipstick.
Tinder has also dabbled with giving away cash before – for Valentine’s Day this year, the app gave away cash gifts of up to $400 to help users plan their perfect date.
Singles had to tweet their best Valentine’s Day date ideas using only emojis and tag it with the hashtag #FundMyVday.
Overall, Tinder shelled out $10,000 to help make people’s Valentine’s Day.
To find out more about Tinder’s #FundHerCause campaign please click here.