Tinder is starting to rollout a brand new safety feature which is designed to identify and prevent harmful messages before they are sent.
‘Are You Sure?’ will show an immediate warning to a user if they try to send a message that is deemed to be inappropriate. The artificial intelligence (AI) gives the writer an opportunity to change their language.
It was built on messages that have been reported in the past and will be constantly updated to keep up with evolving trends.
Data from Tinder shows that the use of inappropriate language has declined by 10% during early testing. Singles who were shown an ‘AYS?’ message were also less likely to be reported over the next month, showing that their behaviour improved over time.
Tracey Breeden, Head of Safety and Social Advocacy for Match Group, explained in a statement: “Words are just as powerful as actions, and today we’re taking an even stronger stand that harassment has no place on Tinder.
“The early results from these features show us that intervention done the right way can be really meaningful in changing behavior and building a community where everyone feels like they can be themselves.”
The update works in line with the app’s new ‘Does This Bother You?’ message, which is shown to recipients of potentially offensive messages and allows them to quickly submit reports.
Tinder first hinted at the plans for an AI system last month when it announced a partnership with the police force in New South Wales, Australia. A dedicated portal was created to house all of the sexual assault reports from local Tinder users ,so law enforcement can immediately start their investigations.
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