Tinder Launches Festival Mode Badges in India

Tinder has released its Festival Mode in India, following successful implementations in the US, UK and Australia. 

Starting today, users will be able to add stickers to their profiles to show off to potential matches which music events they will be attending. The dating app hopes the update will help people connect and meet before they arrive at the venue.

The first available badge is for the Bacardi NH7 Weekender in Pune, which gets underway on 29th November. The multi-genre music and comedy festival is considered to be one of the biggest and “happiest” parties in Southeast Asia.

Tinder will also be hosting an activation area at the festival called Camp Tinder. Attendees will be able to socialise, win free merchandise and listen to acoustic performances from up-and-coming musicians.

Taru Kapoor, General Manager of Tinder and Match Group in India, said in a statement: “We know our diverse community values connecting over shared interests, and with Festival Mode we are introducing an innovative new way for Tinder users to make IRL connections. 

“Tinder is a reflection of its community, and as our members seek new, varied experiences, we are excited to be there to enable more meaningful connections.”

Festival Mode was first launched in May, in association with four events in the UK and a further eight in the US. It was expanded to include Australia by the end of the following month.

Last month, Tinder introduced a guide targeted at heterosexual users in India to educate them on how to be a supportive LGBTQ allies.

Read more here.