Tinder has launched its brand new Swipe Night storyline, focusing on a Gen Z whodunnit murder mystery.
On Sunday, 7th November, Tinder released the next instalment of the first-person, choose-your-own-adventure event, allowing Tinder users to swipe at key moments to determine the direction of the story within the app. The interactive event will run in 25 countries for three consecutive weeks.
Tinder launched its first Swipe Night in the United States in 2019, but postponed its initial global rollout because of the pandemic. It eventually launched in September 2020 with an apocalyptic storyline in the UK, Brazil, Sweden, Germany, Spain, France, Italy, Australia, Indonesia, India, and Korea.
Over the course of the next three weeks, Tinder users will be able to swipe their way through the event, deciphering who they think might be the murderer. The storyline that the user experiences will be solely defined by the swipes and choices they make as they pass through the plot.
After each episode, swipers will be paired with another Swipe Night participant in “Fast Chat” and they’ll be able to discuss the event, examine clues, and try and solve the mystery. Fast Chat allows people to chat before they match to figure out if they want to proceed and match properly.
Swipe Night’s first global instalment in 2020 saw 20 million Tinder users participate in the experience, with a 26 percent increase in matches recorded by the company.