Tinder Removes Hong Kong Video Clip Over Criticism It Reinforced Racial Stereotypes

Tinder last week received criticism over a video clip it ran in Hong Kong that some said reinforced racial stereotypes.

The video was a 30 second clip of a woman flicking through the dating app trying to find a match.

The woman swiped right on two white men and one black man, but rejected an Asian user she came across on the dating app.

The video was seen by users of Tinder in Hong Kong starting at the beginning of last week, 21st August, but was subsequently taken down after it attracted criticism online.

An Asian youth magazine called NextShark said the video perpetrated the stereotype that Asian men are undateable.

In an article, the organisation said: “For most users, the video seems harmless—after all, it’s not likely that any given person will swipe right on all profiles they come across.

“But Asian men have an uphill battle in the dating arena: they have the lowest response rates out of any racial group, even when it comes to Asian women.”

study by OkCupid in 2014 found that Asian men have a tougher time getting dates on the platform.

Tinder told Quartz it is no longer running the ad, responding to complaints by saying it was part of an A/B test in the region.

A Tinder spokesperson said: “This video was part of a small test that we rejected and are no longer using.

“Though it was not our intention, we see in retrospect how the content could be seen as insensitive, and we deeply apologize for any offense caused.

“We believe that everyone deserves the chance to find their match on Tinder and we strive to make it a community of acceptance and inclusivity for all individuals.”

Last week, Tinder became the top-grossing app on the US App Store, climbing four places to take the number one spot from Pandora.

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