In a recent study, Tinder revealed that using GIFs could increase users’ chances of romantic success.
The app introduced the GIF feature earlier this year, and has since reported that by using GIFs, conversations are likely to last twice as long than those that do not feature them.
And most recently, the app has found that messages using GIFs are 30% more likely to receive a response.
This could perhaps explain why around 100m GIFs have been sent on the dating app since the feature launched in January.
According to Tinder’s sociologist Dr. Jessica Carbino, people are finding the feature incredibly useful for sparking up conversations, as it takes away some of the pressure when it come to thinking up clever opening lines.
Carbino said: “People are very attracted to art and things that are visual. GIFs are a good way to assess compatibility and sense of humour.”
And GIFs are not just being used by millennials, Carbino said, who found that users up to the age of 60 are making the most of the messaging feature.
As Tinder’s sociologist, Carbino looks into user behaviour to find out what trends are appearing, before reporting her findings back to Tinder to help improve the product.
To find out more about her work please click here.