Tinder Reveals Male Height Verification (for April Fools’)

Tinder is advertising the introduction of a ‘Height Verification’ feature to celebrate April Fools’ Day.

The fake tool is a reaction to “height-fishing”, a phrase coined to describe men lying about their height on dating apps to try and get more matches.

A press release told men to upload a picture of themselves stood next to a recognisable building in order to have the algorithm determine their stature. Honesty would reward them with a verified badge on their profile.

According to Tinder, only 14.5% of the male US population are over six foot, but 80% claim to be that height or taller on the dating app.

The feature announcement was made on 29th March, earlier than many April Fools’ pranks.

Bumble opted against joining in with the stunts this time around. Instead, they tweeted: “As you get older, you really just want to be surrounded by people who are good for you, good to you, and won’t take it too far on April 1st.”

Many big companies, like Nissan in 2016, use April Fools’ to reveal that they’ve created their own dating platform. This year, Build-A-Bear Workshop said it was launching an app called ‘Build A Bae’.

Meanwhile, Irish fast-food restaurant Supermac claimed it was matching couples based on their favourite order on its new app ‘Supermatch’. Following the link to download the app takes potential users to a page where they can order a meal.

Read more here.

Dominic Whitlock

Dominic is the Editor for Global Dating Insights. Originally from Devon, England he achieved a BA in English Language & Linguistics from The University of Reading. He enjoys a variety of sports and has a further passion for film and music.

Global Dating Insights is part of the Industry Insights Group. Registered in the UK. Company No: 14395769