Tinder has launched the ‘Queer Made’ campaign in India to support independent LGBTQ entrepreneurs and business owners.
The new resource lists over 100 diverse businesses and products that were created by members of the LGBTQ community, giving customers the opportunity to aid these outlets, especially after the struggles caused by the pandemic.
The dating app worked with Little Black Book and Gaysi Family to create Queer Made. It has also committed to matching all sales generated by the businesses over the next 10 weeks, and donate the funds to Born2Win, a non-profit organisation working toward the empowerment of transgender individuals.
Taru Kapoor, Match Group and Tinder’s General Manager for India, said in a statement: “At Tinder, we believe everyone deserves to feel seen, which starts with the ability to authentically be yourself. Given the pandemic and impact on our members we wanted Queer Made to be a meaningful initiative to give queer businesses a platform and to give our broader community a way to extend their allyship.
“Tinder enables everyone to have access to a more diverse set of partners, companions, or life collaborators, to engage with in any way they choose, and Queer Made is a project that hopes to support that community to further representation and the belief in possibility.”
In the United States, Tinder celebrated Pride Month by encouraging employees to contribute to a variety of relevant charities and working closely with The Generations Project, an organisation that preserves the history of the LGBTQ community.
It also pledged to donate $1 million to female-led businesses in India at the beginning of 2020. The money was set aside to provide them with networking opportunities and chances to speak with customers.
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