Tinder to Pay Using Super Likes in $17.3 Million Age Bias Settlement

Tinder has settled an age bias case first raised against it by plaintiff Lisa Kim in 2018. The case concerned Tinder charging higher subscription rates for users over 30 in California.

The settlement concerns: “Every California subscriber to Tinder Plus or Tinder Gold during the Class Period who at the time of subscribing was at least 29 years old and was charged a higher rate than younger subscribers, except those who choose to opt out of the Settlement Class.”

In a multifaceted agreement, Match Group’s leading brand will provide 230,000 affected users with 50 free Super Likes each. These will be distributed automatically – users will not need to claim to receive them.

The total value of these Super Likes is $11.5 million.

Further, users who do contact Match with a discrimination claim will be entitled to either 25 additional Super Likes, $25, or a one month Tinder subscription (to either Plus or Gold, depending on which service they had previously purchased).

This brings the maximum value of the settlement to $17.3 million, dependent on the number of individuals who apply for the extra compensation.

Tinder has also agreed to stop pricing by age in California, and to pay the costs associated with administering the settlement.

In The Netherlands, meanwhile, 69-year-old Emile Ratelband is attempting to win the legal right to change his age so he can have more success on Tinder.

“When I’m on Tinder and it says I’m 69, I don’t get an answer. When I’m 49, with the face I have, I will be in a luxurious position. When I’m 69, I am limited. If I’m 49, then I can buy a new house, drive a different car. I can take up more work,” he said.

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Scott Harvey

Scott is the Editor of Global Dating Insights. Raised in Dorset, he holds a BA from The University of Nottingham and an MSc from Lund University School of Economics and Management. Previously he has written about politics, economics and technology for various online publications.

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