According to data from mobile data analytics company Sensor Tower, Tinder was the highest-grossing non-gaming app throughout the first half of 2020.
The Match Group-owned dating app generated an estimated $433 million in spending across Apple’s iOS Store and the Google Play Store.
This figure is a 19% decrease compared to the same period last year, as member spending habits altered during the COVID-19 pandemic. The online dating company noted in May that while overall activity was up, users were more reluctant to pay for premium subscriptions due to widespread economic uncertainty.
Tinder grossed more in the six-month period than video and streaming platforms YouTube, TikTok, Tencent Video and Netflix.
Overall, consumer spending grew year-on-year by 23.4% to just over $50 billion. The iOS App Store accounted for $32.8 billion of this number.
Match Group has recently welcomed a probe from the European Union into Apple’s commission rates.
The tech giant takes 30% of all spending on its platform and has continually faced accusations that it breaches fair competition rules. A spokesperson for Match Group said that Apple “squeezes” industries for a sizeable portion of their revenue.
First-time app installs also increased by approximately a quarter to 71.5 billion, with Google Play being responsible for 75% of the downloads.
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