Tinder U Feature Introduces Rival University Matches

Tinder has announced a new feature which will allow students to match with singles at rival universities. The dating app outlines the initiative in a blog post titled: “Tinder U Unleashes Rivalry Week”.

Tinder U Rivalry Week is an extension of Tinder U, a feature which allows users to match with other students at their own chosen college.

“The most heated moments of college football just got hotter,” the post reads. “For one week only, we’ll be giving registered Tinder U students the opportunity to scope out the competition.”

It comes shortly after Match Group’s Q3 earnings, wherein CEO Mandy Ginsberg seemed to suggest that Tinder could focus more on hook-ups in future.

To accompany the launch of Tinder U Rivalry Week, Ginsberg described the initial success of Tinder U to TechCrunch: “We created Tinder U to both attract new college students to the Tinder experience and re-engage students who have been part of the Tinder community in the past.

“Ultimately, we see it as a way to deliver more value to the college user by providing more relevant recommendations, which helps to increase engagement.

“We’ve seen strong early traction with Tinder U, both in terms of driving higher swipe rates and higher retention.”

Rivalry Week runs in the U.S. from 17-24 November 2018.

Read more here.