Tinder encouraged users to share the hashtag #imavailable on social media this Giving Tuesday, with the company donating $100 for each mention to DoSomething.org.
The dating platform will donate up to a limit of $200,000 (20,000 mentions), with the money going towards social campaigns and movements.
Users simply had to post on any social media channel with the hashtag and a link to Tinder’s account, and the company would add the donation to their running total.
The cumulative amount raised on the website stands (at the time of writing) at $202,552 – the full amount Tinder targeted, as well as some additional donations from members of the public.
The app encouraged users to share their ‘availability’ in any context: “Whether you’re available to help a friend or classmate, or available to start making a difference in your community, we encourage you to give back and help someone in need”, the website states.
Read more about the campaign here.
We can't begin to say how much we appreciate @Tinder for the #ImAvailable campaign! Here's a thank you from https://t.co/vElkND8yR8 staffers! pic.twitter.com/ssgRbUu2rH
— DoSomething (@dosomething) November 28, 2017