TrafficStars & AWE Network Launch New Strategic RTB Partnership
TrafficStars and AWE Network have this week announced the launch of a new strategic RTB partnership.
AWE Network, which is the sister company of LiveJasmin.com, has integrated TrafficStars’ RTB technology to “offer high-quality traffic from some of the best traffic sources to TrafficStars’ advertisers.”
TrafficStars is a self-serve RTB ad network that trades in buying and selling worldwide traffic with OpenRTB protocol capabilities.
László Papp, the product owner of AWE Network said: “I’m following TrafficStars’ continued innovation and constant improvement in the RTB field with interest.
“TrafficStars is a very reliable partner regarding compliance, which is essential in this industry, as ad quality is of paramount importance to help maintain strong relationships with our publishers.”
Desktop popunders from the AWE Network are already available to buy at TrafficStars’ marketplace as a Prime Audience ad spot.
Geoff Bonnechère, CEO of TrafficStars said: “I’m proud that a huge partner like AWE Network trusts our network first when it comes to offering their traffic to the market. I’m very excited about their integration into our RTB ecosystem, a first for AWE Network and LiveJasmin.”
Read more here.