Twitter has changed its blue tick verification process.
Previously, Twitter would decide who got a blue tick on the social platform internally, after initially launching then shutting down an application process for verified accounts.
However now Twitter has launched a new online application for Twitter accounts looking to get verified.
The tech giant said an account would be given blue tick status if it were deemed to be of “public interest”, which usually includes accounts of “public figures and organizations in music, TV, film, fashion, government, politics, religion, journalism, media, sports, business, and other key interest areas.”
In a new press statement, Twitter’s VP of User Services Tina Bhatnagar said: “We want to make it even easier for people to find creators and influencers on Twitter so it makes sense for us to let people apply for verification.
“We hope opening up this application process results in more people finding great, high-quality accounts to follow, and for these creators and influencers to connect with a broader audience.”
There are currently over 187,000 verified accounts on the social platform since Twitter launched the feature back in 2009 – the first major tech company to do so.
The new application process has started rolling out today, and will be available globally this week.
To find out more about the process, visit Twitter’s Help Center.