Twitter has just added a new way for advertisers to target consumers – by the emojis they use.
Advertisers can now target users who have recently tweeted, or engaged with a tweet, using emojis.
The new feature is apparently designed to let advertisers connect with users based on their “mood or mindset”.
Giving some examples in a blog post, Twitter Ads API Product Manager Neil Shah said this could be used to “connect with people based on their expressed sentiment, to target people who Tweet food emojis, or reach people based on their passions.”
The change comes in time for World Emoji Day, which is a real thing, and takes place on 17th July.
Since 2014, there have been over 110bn emojis tweeted on the social media platform.
It was also recently revealed that Google now let you search using emojis.
Twitter advertisers can target people who use emojis with Twitter’s official partners AdParlor, Amobee, HYFN, Perion, SocialCode, and 4C.
Find out more here.