Venntro Media Group has seen a 30% increase in demand from paying users since the vaccination programme started to roll out to everyone from March 2021.
According to the social discovery network, the Covid-19 vaccine programme is helping people to confidently meet in person and find love again.
So far this September, the Company’s dating SaaS platform WhiteLabelDating.com has reported a 30% increase in paying subscribers since March this year, the time that people aged over 50 started to receive vaccinations in the UK.
During the same time period, the number of members upgrading to paid subscriptions across its platform’s USA network doubled, positively correlating with the uptake of the vaccination programme in the country.
Ross Williams, CEO of Venntro Media Group, said in a statement: “Clearly, Cupid has replaced his arrow with vaccines. The rate at which members are subscribing to sites across our network has risen by a third since Q2 this year, when the vaccination programme started.
“Dating is about developing an emotional connection. Vaccines are giving people the confidence to go out and start meeting new people again.
“September in particular has been incredibly popular for online dating and there’s no doubt in my mind that vaccinations, paired with lock-down lifting, could be responsible for many marriages and babies next year!”
As in-person dates continue to rise, through vaccination awareness and the use of enhanced online video features, Venntro pledged to continue to help all of its users to connect and engage, whether they’re comfortable meeting in person or not.
Visit the Venntro website here.