Venntro Media Group just revealed that 2016 has brought about record growth for the UK dating company, driven by a surge in the US.
During the industry’s busiest period, December 1st to February 14th, Venntro saw a 53% increase in the number of new paying subscribers across its portfolio in January.
Its main revenue-generating business, White Label Dating, also saw a 56% increase in new registrations on the brand’s USA platform from December to January.
This was driven by a paying subscriber growth of 125% for WLD’s gay network in the US, in the lead up to Valentine’s Day.
Speaking about the growth, the founder & CEO of Venntro, Ross Williams – who was recently named in GDI’s Power Book 2016 – said: “We’re thrilled to be experiencing such notable growth in the US following a shift of focus and more investment in this territory in the last year.
“Starting 2016 with a +56% increase in new registrations is very encouraging and we look forward continued growth throughout the year.”
The growth comes after a tough start in the US for WLD, who initially encountered customer service problems, with some US members waiting eight hours for their profiles to be moderated, along with the credit cards of users being declined by banks.
To right these wrongs, the UK company implemented a number of changes: appointing a head of payments, introducing 24-hour moderation and customer care, adding new closely-tailored niches, and their customers started to come back.
Recently, Venntro introduced two new products, SomethingSerious.com and Jiko, the former a relationship-focused and anti-hookup dating service, the latter a new in-house Instagram-based mobile dating app.
Venntro runs over 25,000 niche dating sites, with these two new products joining its other main brands like Smooch.com, JustSingles.com and Revealr, which they acquired in 2015.