Over the past year, Tinder has made a big push into India, seeing massive growth in a market that has a much more traditional dating culture.
Last year Tinder recorded an impressive 400% increase in downloads across the country, while also revealing that women are responsible for more of India’s Tinder activity than men.
In January, the dating company also appointed Taru Kapoor as its head of operations in India, who is tasked with further establishing the brand across the country, as well as boosting user growth and increasing engagement in the market.
And in a move that sees Tinder attempt to grow its cultural presence across India, the company has just released a new advert that shows how it is trying to brand itself as more of a family-friendly app in India.
The ad features a mother quizzing her daughter about a date she is getting ready for, then spotting a number of notifications ping up on her daughter’s phone.
Speaking about the video, Tinder said: “The people we meet and the connections we forge change our lives.
“Tinder is how everyone today meets new, like-minded people around them – people who become friends, lovers, mentors, acquaintances, partners, movie-buddies or soulmates. #SwipeRight to a world of possibilities.”
Since its release, the video has had almost 345,000 views on Tinder’s official Facebook page.
Check it out below: