White Label Dating Celebrates 16th Anniversary

White Label Dating (WLD) has been celebrating its birthday this week, marking 16 years of helping entrepreneurs to create their own online dating websites.

Co-founded in 2003 by Ross Williams and Steve Pammenter, WLD is one of the biggest SaaS online dating platforms in the world. It has been responsible for over 55,000 dating sites over the years, and has served more than 73 million singles.

Company data shows that WLD has generated $387 million in total revenue across seven English-speaking markets.

Williams commented in an official statement: “Steve and I founded Venntro [WLD’s umbrella] back in 2003 and have experienced considerable growth since then. After a process of streamlining the business in 2018 to improve efficiency we now have phenomenal capacity to grow – we’ve dealt with a lot of legacy issues in the business and are now primed for further growth.

“We’ve consistently delivered below 1% chargeback rate which has opened the door to many opportunities for growing revenues. In 2019 we are continuing to deploy AI across the business to enable us to serve members faster and improve metrics for partners. It allows us to grow our revenues faster than our headcount”.

Bauer Media Group, one of WLD’s more high profile partners, created a platform called ‘Coupling Up’ during the summer to give Love Island fans a place to find a date.

In September 2018, WLD collaborated with Wireless Group to produce an offering for each of its radio stations, including Virgin, TalkRADIO and TalkSPORT.

Head of Business Development and Account Management Dave Adams is hosting a webinar next week to give advice on how companies can expand their acquisition strategy to increase their reach and maximise profits.

Adams is also appearing as a speaker at the GDI London Conference on 26th September 2019.

Visit the WLD website here.