Last week, White Label Dating held their 2019 Partner Conference at the Macdonald Hotel in Windsor.
Executives provided partners with a recap of the company’s 2019 projects, and outlined new product developments set to follow in 2020.
The day opened with CEO & Co-Founder Ross Williams giving an overview of Project Streamline, a restructuring which saw the business return to its “entrepreneurial roots”.
Williams explained how the changes, which included heavy investment in payment processing, resulted in a chargeback rate of under 1%. White Label Dating has also improved its conversion rates and reduced leakage over the implementation period.
Co-Founder Steve Pammenter followed with a detailed overview of the tiered revenue share scheme that was introduced in 2019. The offer features long-term, high revenue share deals for partners who invest the most.
David Adams, Chief Revenue Officer, gave his take on the online dating landscape, speaking in particular about age verification, banking regulations and Google’s core updates. He said the WLD team are currently focusing on 3DS2, an authentication protocol designed to reduce fraud.
After lunch, Head of Technology Ian Winter detailed how crucial Postback Tracking for Google has been in allowing partners to link lifetime revenues back to marketing campaigns and generate accurate LTVs.
He also unveiled a new, cloud-based Partner Portal. Williams and Pammenter have committed a six-figure annual investment to build up the technology stack, data warehousing and reporting engine.
White Label Dating also promised expansion into the US and Canada, improved optimised registration forms and a new cloud-based messenger replete with voice and video functionality.
Visit the White Label Dating website here.