White Label Dating Sees 94% Increase in Member Subscriptions on Black Friday

White Label Dating saw a 94% increase in new member subscriptions off the back of its latest Black Friday offer, the company’s largest positive net change since 2017.

There was also a 79% increase in returning members re-upgrading their subscriptions compared to the previous Friday. The figures have been promoted via email as well as on-site to demonstrate the growth over the Black Friday weekend.

This increase was seen across both of White Label Dating’s Mainstream and Casual networks. 

White Label Dating has also seen a boost in traffic in recent weeks and months following the successful launch of its SEO tool.

The tool aims to strengthen partners’ organic positioning within search engines for specific high volume keywords, as well as create location-specific pages.

Another newly-launched tool comes in the form of Postback Tracking for Google. 

This supports partners running campaigns with Google, as all subscription revenues are posted back to the source to provide accurate return on investment and life-time value information.

White Label Dating’s Co-CEO Steve Pammenter stated: “The WLD platform is recognised by the industry as the best performing dating platform for English-speaking markets. Our dedicated customer engagement team work tirelessly to prepare and execute highly converting email and on-site campaigns to boost our partners revenues every week. 

“This teamed with the launch of postback tracking in November has already proved pivotal in ensuring our partners are maximising profits during online dating’s peak period.”

Visit the White Label Dating website here.

Dominic Whitlock

Dominic is the Editor for Global Dating Insights. Originally from Devon, England he achieved a BA in English Language & Linguistics from The University of Reading. He enjoys a variety of sports and has a further passion for film and music.

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