WinknLink is a dating platform that helps connect singles over food and drink at nearby food outlets. It is woman owned and operated, and has celebrity rapper Snoop Dogg partnered with the brand.
The app’s philosophy is that chemistry is truly tested when singles meet one another in real life.
While technology can match individuals based on (potentially incorrect) algorithms, there is nothing quite like creating in-person experiences to allow the soul and spirit to determine compatibility, the app explains.
Users can pick their favourite beverage or food preference, and see other singles who share similar tastes. The app then uses its geo-location tools to recommend suitable places nearby, making it easy to meet up.
The platform was founded and is led by five women from BIPOC (Black, Indigenous, People of Color) backgrounds. In 2022, rapper Snoop Dogg joined the venture as a business partner.
“I loved that this app is run by a group of diverse women. When the idea was presented to me, I knew it would be something I would be a part of and could help expand. The technology is something the world has been waiting for,” said Snoop Dogg.
WinknLink CEO Vanessa Jackson explained that the rapper naturally brings people from diverse backgrounds together, making him a suitable fit for the platform.
It is currently in beta testing, looking ahead to a launch in summer 2023. Previously known as WinknDrink, the dating app is looking ahead to finalising the rebrand and finding investors to help make it the next big thing.