WÜGO Encourages Singles To Take Things Offline Within Just 72 Hours


A new event-based dating app called WÜGO wants to move singles offline quicker, by encouraging meet-ups within 72 hours of matching.

Founded in 2014, the dating app has just launched this year, and seeks to combat the “dead-end conversations” singles can experience online.

The London-based app does this by encouraging its users to meet up within just 72 hours.

WÜGO, which is an acronym for “where you go”, lets singles suggest dates by inputting their chosen date idea, location and time.

The app will then notify the user when someone shows an interest and whittle down the total number to just 10 potential dates, based on mutual likes, interests and preferences.

From here, the user suggesting the date will pick one person from the list of 10, the pair will match and can talk within the app.

Other members can filter date options by age, interests and sexual orientation and browse through dates using the app’s roulette-style search feature.

WÜGO explains: “This gives people optimum control over how they navigate the platform, while also reflecting the elements of chance and luck associated with roulette, as with making new connections.”


Luis Villamizar, co-founder and CEO of WÜGO, said: “At a time when many social platforms and dating sites have become stagnant with never-ending conversations that don’t lead anywhere, there is real appetite from consumers for a platform where like-minded people can easily discover, connect and meet up in real life.

“WÜGO is driving real change and empowering people to set up fun and spontaneous activities that enable them to make new friends or strike up romance.”

Initially founded in 2014 by Villamizar and Ariel Vadee – Diego Bivero-Volpe joining in 2016 as a business partner – WÜGO launched earlier this year ahead of Valentine’s Day.

To mark the launch, WÜGO hosted a Valentine’s Day competition, offering those who had signed up and suggested a date the chance to win a series of prizes, which included tickets to see Justin Bieber, tickets to Vivienne Westwood’s SWITCH Party and a chocolate making class with MyChocolate.

WÜGO has also teamed up with 10 entertainment and hospitality venues in London, hoping to offer “extra-special experiences” in the city.

Villamizar said: “You only have to look at booming markets such as music festivals and travel, which continue to grow in popularity with younger consumers, to gauge the appetite there is for discovery and adventure amongst young people today.

“This fact is backed up by research which indicates that millennials are far more invested in deriving pleasure and enjoyment from experiences, such as those offered in abundance on the WÜGO platform, over material items.”

As it stands, WÜGO is focusing on London-based singles, however there are plans to grow the platform across the country once a strong user base has been established.

WÜGO is currently available on Android and iOS – find out more here.