A YouGov survey featuring a representative sample of 1,200 US adults has provided some Valentine’s insights on dating app use.
It found 32% of adults had tried dating apps, breaking down into around 37% of men and 27% of women.
In the 18-34 age bracket, 43% had tried the services. For the 35-54 bracket, the figure was 40%.
Of the 18-34s who had never used a dating app, 13% said they would consider using one in the future. A further 24% said they weren’t sure whether they would or not.
Of adults who had used dating apps, 49% had used one to try and find an exclusive romantic partner. 39% were looking for something “fun and interesting to do”.
19% said they had used a dating app to boost their self esteem. 33% of men had tried using dating apps for casual sex, while this was true for only 11% of women.
Before meeting someone for a date, 55% of users look them up on the internet. Similarly, 60% look up their social media profiles. 23% of dating app users who had been on dates said they did no background research beforehand.
On words associated with dating apps, the respondents felt they were dangerous (41%), shallow (28%), convenient (23%), interesting (22%) and trendy (20%).
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