Zoosk Labs’ video-focused dating app Lively has launched a new feature that enables users to take framed and filtered photos and videos.
Lively’s new feature lets members send “quickies” – a photo or video that uses one of the app’s special frames or filters – in the hope of adding “context to content” and a new way to communicate with other singles on the app.
The dating app offers a number of frames, including #DonaldTrumpImpression, #TBT images and #ThisOneTime and #IGotCaught stories, or the option to create their own.
Users can send quickies directly to the people they like the look of (they don’t have to be matched to do this), and the recipient can reply if they want to keep the conversation going.
Every time someone takes a quickie, it will be sent directly to the user it is aimed at and also displayed on the sender’s profile for others to see.
Lively hopes that displaying quickies publicly will spur better quality conversations and ensure that users’ profiles are updated more regularly.
Behzad Behrouzi, SVP of Product at Zoosk said: “At its launch, Lively’s use of video was what really made it stand out. But this new version of the app is a completely different experience for a dating app.
“The focus is less about matching and mutual attraction and more about getting to know people, showing who you are, and having more meaningful connections.
“With quickies people don’t take themselves so seriously ultimately making it easier to show your true self.
“At Lively, we try not to take ourselves too seriously either and it’s allowed us to be truly innovative. We want to bring more fun back into dating. Quickies is the first of many ways we’re doing that.”
Lively was first announced by Zoosk CEO Kelly Steckelberg at the GDI Amsterdam conference in 2016.
Launched last July, Lively lets users display photos and videos from their Facebook, Instagram and camera roll, which they can crop and stitch together into a moving collage-style story.
At the time, Steckelberg said Lively was “a huge step forward for us. Using photos and videos in a fun collage format, we’ve created a dating experience that helps you really get to know someone in a more authentic, intimate way.”
Lively’s matching system works in a similar way to Tinder’s swipe-based model, showing users one profile at a time, which they can choose to either like or reject.
Although the app still uses this method, Lively now also lets singles create conversations with other users without the need for a mutual like and match, by sending a quickie.
You can download Lively here.