FROM THE WEB: Using Google Trends To Understand Our Digital Lives


Following the launch of new Google Trend capabilities, The New York Times has taken a look at the digital days of internet users, based on what we search.

Results and search topics are extremely varied and often change between different countries, cultures and ages.

Some interesting insights from journalist Seth Stephens-Davidowitz’s analysis include that search rates for “how to roll a joint” spike between 1 and 2am, porn is popular between midnight and 2am, and loneliness soars after 9pm.

Stephens-Davidowitz also discovered that interest in peaks at 4:28 am, “lonely” peaks at 3:24am and “forgot password” is most searched at 2.44am.

In the article he says: “One interesting cultural difference I found is in what we do during lunch. Which searches spike around 12:30 on weekdays? In New York and most places in the United States, there does not seem to be a consistent lunchtime activity, but in other countries there are clear patterns. In Britain, people catch up on the news. In Japan, there is a noticeable rise in travel planning. In Belgium, it’s anything shopping related.”

Check it out here.