Overseas Chinese Site 2RedBeans Hires PR Firm For UK Expansion


2RedBeans, the dating site for overseas Chinese singles, has just hired a PR firm to help their expansion into the UK market.

The site, which launched in 2011, lets Chinese people living in markets like the US browse other Chinese singles looking for a partner.

And Ignite PR has beaten competition from other firms to run the site’s UK campaign, according to PR Week.

They will launch a national consumer campaign, focused towards young Chinese men and women, along with a number of events across the UK.

2RedBeans caters specifically to Chinese users, with around 70% of users browsing the site in Mandarin.

Around 30% of the site’s userbase were born in North America.

At the end of last year, 2RedBeans had over 500,000 members and was growing by 10% per month, founder Q Zhao told TechInAsia.

They monetise by charging users every time they open a received message, and also offer a paid subscription service which allows unlimited messages.

Zhao said that around 70% of users purchased a paid subscription to the site.

Last year, the company – which has Match.com founder Will Bunker as an advisor – raised $2.3m in funding from investors including Silicon Valley Growth Syndicate, Fine Charm Ventures, PreAngel and TEEC Angel Fund.

Simon Edmunds

Simon is the former editor of Global Dating Insights. Born in Newcastle, he has an English degree from Queen Mary, London and after working for the NHS, trained as a journalist with the Press Association. Passionate about music, journalism and Newcastle United.

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