Tinder Working On User Video Features


Users of Tinder will soon be able to use videos on the dating app, co-founder Sean Rad has revealed.

The company already has existing video capabilities that allows brands to place video ads onto the dating app.

And speaking to The Drum at Cannes Lion Festival, Rad said that “eventually users will have the ability to leverage video in their profiles.”

The co-founder of Tinder said while implementing video for users was complicated, the app would soon offer the service, but did not reveal exactly in what form.

One would imagine users could either add a video to their photo carousel, or would be able to send Snapchat-style videos to one another in chat – a feature that would come with obvious problems.

More likely is that users could add videos to Tinder Moments, which lets users share ephemeral pictures with all their existing matches.

In January, the Hollywood-based app announced they had acquired ephemeral messaging app Tappy, an app that deletes all sent messages after 24 hours.

In April, Tinder released their first in-app video advertising with Bud Light, for a promotional party campaign called Whatever, USA.

Rad said while engagement for branded profiles was normally around 25%, these video ads saw an incredibly high rate of engagement.

The co-founder was recently interviewed by Caroline Daniel from the Financial Times at the Cannes Lions International Festival of Creativity.

In the talk, called: “Meet the disruptors: How Tinder coupled technology with human experience”, Rad also shared some pretty crazy updated numbers about Tinder’s global reach.

The dating app is now live in 196 countries, and has created 8bn matches globally in just under two and a half years.

Tinder sees 1.4bn swipes every day, 16,000 swipes a second, and creates around 300 matches every second.