Instagram Hits 400m Users After Just Five Years


Fresh from expanding its ad platform, photo sharing giant Instagram has just announced it has over 400m users.

The app has reached this milestone in just five years.

With the announcement, the company also gave some interesting insights into its user base.

Over 75% of the app’s users live outside the US, with half of the last 100m coming from Europe and Asia.

And the countries that have recently added the most Instagrammers include Brazil, Japan and Indonesia.

In a blog post, the company said: “Instagrammers continue to capture incredible photos and videos from all corners of the earth (and even the solar system).

“We’ve seen inspiring moments like the first surface image of Pluto and Champions League celebrations, as well as striking locales like the white pools of Turkey and a Namibian desert ghost town. These are just a few of the more than 80 million photos per day shared on Instagram.”

This year, Instagram has made a big push to grow its advertising platform, recently announcing that it was open to businesses of all shapes and sizes.

Earlier this month, it also expanded the ads into 30 new countries, including Italy, Spain, Mexico, India and South Korea.

Available ads on the platform include video, “Shop Now” retail ads, and app install ads.

For many dating companies, this may well be an untapped advertising channel, where brands can target and reach new customers, especially those from younger demographics.

Find out more about Instagram’s advertising here.