420 Dating App Blazr Recruits Growth Executive Alex Sergeev

Blazr – a dating and social networking app targeting cannabis-friendly singles – has appointed Alex Sergeev as its new co-founder and head of growth, marking a significant step for the niche platform. According to Blazr’s public announcement, Sergeev will lead efforts to expand the company’s reach and refine its product offering for users who share a cannabis-friendly lifestyle.

Blazr describes itself as a community for “420 singles,” offering a dating and social network aimed at people comfortable with cannabis culture. The app allows users to connect through swiping or chat, facilitating interactions with like-minded individuals in their area.

Sergeev has previously worked as the Head of Growth for Social Discovery Group and Reflex Media, as well as a growth advisor for SkaDate and FunnelFlex. He also previously founded both Hygger and Meetville, and has been involved in a number of other B2B companies. Sergeev’s background suggests Blazr may be aiming to push beyond just 420-themed socializing and aiming for greater product stability, quality, and overall growth execution.

The move comes as mainstream dating apps and social platforms increasingly diversify their offerings and encounter user fatigue, with niche platforms. For a specialized app like Blazr, the challenge lies in building a trustworthy, engaged community around a subculture