Digital Dudes Moves 29 UK Dating Sites to HubPeople’s Platform

Digital Dudes, the team behind GetBlogged, has migrated its entire UK regional dating network of 29 brands onto HubPeople’s Affinity platform. This includes popular local sites such as MeetYorkshireSingles. The switch marks a major transition away from Digital Dudes’ previous in-house content system.

HubPeople supported Digital Dudes in the migration, helping to launch and optimise over 2,000 individual content pages. To scale efficiently, they used HubPeople’s Hubbi AI assistant, producing SEO-optimised and geo-targeted landing pages tailored to individual regions.

The results have been striking. Conversion rates (the rate of visitors actually registering on the sites) reportedly jumped by more than 80 percent across the portfolio following the migration. According to Digital Dudes, the stronger performance is having a direct, positive impact on the profitability of their paid marketing efforts.

Ben Hitchens from Digital Dudes said the collaboration went beyond technical migration. “HubPeople didn’t just help us with a migration, they reshaped our approach. Their team worked closely with us on positioning, UX, content structure, and how each site should speak to its local audience … everything was driven by real performance insight,” he explained.

Michael O’Sullivan, CEO of HubPeople, welcomed the partnership, noting the strength of Digital Dudes’ performance-marketing strategies. He pointed out that combining their SEO-focused content with HubPeople’s platform – including lifetime-value metrics and scalability – was a strong fit for sustainable growth.