Gen Z Embraces “Throning” for Social Mobility in Dating

A growing number of Gen Z singles are adopting a dating trend known as “throning,” a term used to describe pursuing partners who are perceived to be more socially desirable or influential. The practice, according to research from dating app Plenty of Fish, has been used by nearly 30% of singles seeking to move up the social ladder.

The trend is partly supported by findings published in Science Advances, which showed that dating app users often aim to connect with partners who are around 25% more desirable than themselves, based on profile engagement patterns.

While the term is new, the behaviour is not. Analysts point to celebrity couples such as Kim Kardashian and Kanye West as modern examples of how relationships can significantly alter public perception and status. Kardashian herself has acknowledged that her former marriage introduced her to new networks, providing what she described as “a different level of respect.”

Experts say the trend is distinct from traditional notions of “gold-digging.” Rather than focusing on financial resources, throning emphasizes access to social networks, reputational benefits, and lifestyle upgrades. Angelika Koch, a relationship coach and author, noted that many young professionals – particularly women in urban centers – are drawn to the idea of elevating their lifestyle through a partner’s connections. “They don’t just want a wallet,” Koch explained, adding that social media culture has reinforced aspirations for luxury and visibility.

Importantly, experts also suggest that the benefits of throning can persist beyond the relationship itself. A breakup does not necessarily undo the professional or social opportunities gained during a partnership, provided individuals maintain respect for their ex-partners and connections. “In the long term, it does work, so long as you are treating everyone with kindness and respect,” Koch advised.

As dating apps continue to influence how young people connect, throning could be a hint towards a shift in priorities: partnerships are increasingly valued not only for intimacy, but also for the social capital they bring. Users who seek out partners that can elevate their own standing and connections might become more brazen about their reasons – something that apps can lean into to appeal to that crowd specifically.