Gleeden Sees Massive Growth in India as Views on Monogamy Evolve

Gleeden, one of the world’s largest extramarital dating platforms, has experienced significant growth in India since its launch in 2017. Established in France in 2009, Gleeden caters primarily to women in relationships, offering a discreet platform for extramarital connections. The platform has seen its Indian user base grow from 800,000 users before the pandemic to over 1.7 million by May 2022, reflecting a 112.5% increase.

By early 2023, Gleeden reached 2 million users in India and over 10 million globally. Gleeden’s success in India highlights a subtle shift in societal views on monogamy, with married individuals increasingly exploring consensual, non-traditional relationship models. This trend aligns with a broader global surge in user engagement, including an 80% increase in overall signups, a 40% rise in daily chats, and an 11% growth in female users.

Gleeden’s rapid expansion underscores the importance of understanding evolving cultural dynamics and offering services that resonate with diverse user needs. The platform’s focus on emotional intimacy, evolving love languages, and navigating relationships later in life positions it well in a market where views on relationships are becoming more nuanced.

With recent examples of dating fatigue becoming much more notable in the news, and more alternative sites springing up to take advantage of new markets, it’s no surprise that Gleeden is pushing ahead too. Users are increasingly focused on relationships that satisfy their specific needs, even if it means using avenues like extramarital dating or kink-focused sites.