Hinge Overtakes Bumble in Revenue, Dating Apps Hit Record Highs

Mainstream dating apps saw a notable shift this summer, with long-standing market patterns disrupted for the first time in several years. According to new data from Appfigures, Tinder, Bumble and Hinge collectively reached record revenue levels in May 2025 — but the rankings among the top platforms have since changed.

For years, the order of leading dating apps by revenue has been consistent: Tinder first, followed by Bumble, then Hinge. However, a combination of slowing revenue growth at Bumble and increased monetization efforts at Hinge led to a reversal. Hinge’s monthly revenue surpassed Bumble’s across June, July, August and September, marking the first time this has happened since at least 2020, based on Appfigures’ historical data.

In May, when the category hit its revenue peak, Tinder reached its highest monthly total ever at an estimated $134 million before platform fees. Bumble also reached an all-time high that month before experiencing a significant decline. By contrast, Hinge’s revenue climbed, eventually overtaking Bumble’s.

The shift has been substantial. Bumble’s revenue from the App Store and Google Play fell by roughly 20% from its May peak — a drop of around $16 million — while Hinge closed the gap and temporarily moved ahead. In October, the dynamic reversed slightly, with Bumble at about $44 million and Hinge at $41 million, but analysts say the summer change reflects larger market pressures.

This disruption comes as the broader dating app segment continues to battle what industry observers describe as “swiping fatigue,” particularly among younger users who are turning toward platforms emphasizing intentionality, smaller social circles or more interactive experiences. Hinge has leaned into its positioning as “designed to be deleted,” with product updates focused on conversation quality and more curated matching.

Meanwhile, Bumble has faced challenges beyond product performance. The company’s stock has fallen more than 30% this year, mirroring its revenue slowdown. Investor sentiment has been influenced by questions around user growth and long-term monetization strategy.

Tinder, which remains the category leader, has continued steady incremental growth rather than dramatic swings. Together, the three major apps generated an estimated $340 million in consumer spending in May – the highest monthly figure recorded – ahead of the typical seasonal spike associated with winter dating activity.